YSDN Students Unveil Exhibition in 2017 Toronto Offsite Design Festival
Now in its 7th year, the Toronto Design Offsite Festival (TO DO) is Canada’s largest cultural celebration of design with over 100 exhibitions and events. Emphasizing the city as a hub for creativity, TO DO takes design and art out from the studio and into the urban sphere, bringing people together to celebrate contemporary culture. For the first time, this year the York University/Sheridan College Program in Design participated in the festival through an exhibition at Gallery 50. Inviting audiences to “Engage in the Unexpected”, the graduating class unveiled a preview of YSDN2017, the branding philosophy behind their capstone showcase.
The two-day event drew over 300 attendees including industry professionals, current York and Sheridan students, alumni, high school students, and general festival goers. Students covered the walls with unique iterations of their showcase logo, accompanied by an abstracted background drawn from each student’s work.
To capture the essence of our graduating class, we focused on the value of our education in YSDN. While we all have unique voices, our education is an important thing that we share. The diversity of design students is difficult to capture with a static brand, so we created a fluid and flexible visual framework that accommodates the many voices of YSDN students.
– YSDN 2017 Visual Identity Statement
The York/Sheridan Program in Design emphasizes creative and strategic thinking, and combines practice, theory, and history to educate today’s up-and-coming designers. Throughout the course of the degree program, students focus on the areas of communication, information, and interactive multimedia, supported by design studies.
This year’s graduating showcase will be taking place at locations throughout downtown Toronto from April 19th to 23rd, and coming together as a publication to commemorate the graduating students.