2017 Visual Merchandising Arts Grad Exhibition | BrandX8

Sheridan’s Visual Merchandising Arts Program held their annual Year End Show & Portfolio Exhibit at Toronto’s OnlyOneGallery.  The second year students identified and created a narrative which was designed to express current retail trends, and each year “Brand X” lives on with a new and innovative theme.  

Visual Merchandising Arts Program tells the story of Chanie Wenjack and the Secret Path

Be on the lookout for a new window display by the Visual Merchandising Arts program on Trafalgar campus. As part of a new series of Progressive Window Displays dedicated towards generating social awareness through visual communication, the current installation has been created to inform and engage the Sheridan community about The Gord Downie & Chanie Wenjack Fund – an initiative focused on cross-cultural education to support healing, recovery, and fostering new relationships between Indigenous and non-Indigenous Peoples. 

Visual arts students get into Halloween spirit

First year Visual Merchandising Arts students released their most recent display around Sheridan College in honour of Halloween this Friday. This was their first large fashion and styling techniques done at the windows. Across the college VMA students update the windows weekly and always do so with various themes. The two most notable and new pieces are titled “Black Magic” located right in front of the learning commons, and “Get Geared Up” located in front of the cafeteria. If that doesn’t get you into the Halloween spirit, what will? Great job to our students for their hard work. We look forward to many more interesting pieces in the future.

What is Sheridan’s “Visual Merchandising Arts” Program?

The Faculty of Animation, Arts and Design at Sheridan College includes over 30 different artistic programs, ranging from Game Design to Visual Merchandising Arts. The latter program is less understood, though it has been at Sheridan for over 25 years and teaches very marketable skills. In laymen’s terms, Visual Merchandising is the art of presenting products in a way that attracts consumers. The two-year program is made up of four main components: 1.Window displays/prop production 2.Fashion and Product styling – on and off figure 3.Merchandising-Hard and soft goods/fashion and non fashion 4.Two-Dimensional Drawings/Marketing Design Those who have passed through the B wing at Sheridan’s Trafalgar campus in the past few months have seen first year displays rotating weekly, as students apply their skills to real brands. In the past month, these display cases have been taken over by second year students. Both years have also presented in a floor-to-ceiling display… Read More